PROTON already launched a special edition of its award-winning car, the Persona Special Edition SE which features new enhancements on 26 august 2008. What makes this Persona SE so special? Lets take a look. Is it so special?
Well, exterior wise, we unfortunately will say “NO”! Why? because of there are not many changes on the looks of the Persona SE compared to Proton Persona basic model. Unlike Proton Wira SE that showed much different with the exterior compared to the basic wira model.
The exterior should be made differently so that people would easily identify “oh! that is the persona SE! Its cool!” from far without looking at the writings “persona SE” behind of the car.
There is only bezel black head lamp which I would say “cool”. The sport rim is not so sporty compared to wira SE and the door handle? Uh.. Not important to make it in chrome.
Instead of hitting the bad of the exterior changes, I would like to say the interior is cool! Why? Because of integration with GPS, auto cruise and full leather finishing. This features is what we call “special” for a car that priced at about RM60k. Yeah..
Sporty & Stylish To complete the top down refinements, Persona SE is given a more personal touch with black bezel head lamp which adds to its sporty and stylish look. The design is complemented with alloy rims and silver matte door handles.
The enhancements made to the Persona SE do not compromise on the Persona family’s standard features like the 1.6L CamPro IAFM engine as well as the Lotus ride and handling technology.
Product enhancements are a continuous process in PROTON to offer more value to our customers. The launch of the new Persona SE is aimed to excite new buyers and make them view the car as their first choice
Despite its comprehensive enhancements, PROTON kept the on-the-road (OTR) price of Persona SE at under RM60,000 which makes it very competitive against other models in the same category in the market.
